Leave your fake tan behind you! Why pale is the place to be

For several years now I have been extolling the virtues of pale skin across the spectrum from an aesthetic, health and fashion perspective. Even as the mainstream magazines have begun to endorse this return to a natural look, there is still a lot of resistance on the street.

Although the majority of us have forsaken sun beds after increased awareness around skin cancer and premature ageing, many of us still spend our holidays roasting our bodies on the beach, turning over every half hour for that perfect all-over tan, which will last perhaps two to three weeks after we arrive home! Fake tan began as a way to sustain that holiday glow but quickly turned into an epidemic. Orange faces (or oompalumpas as they became known), streaky hands and perma-tans throughout the winter months started cropping up all over the place.

Despite the fashion world heralding the shift towards translucent skin tones, women around the world are still clinging on to their fake tan for dear life. I will now debunk those myths and allow you to embrace a new life without fake tan!