In recent years mineral makeup has taken the cosmetic world by storm. Paving the way since 1976 is the pioneering brand, Bare Escentuals i.d., which now finds itself in competition with some of the most famous cosmetic brands in the world. But what exactly is mineral makeup and why is it better for your skin?
What is mineral makeup?
Mineral makeup, in its purest form, is makeup that comes directly from the minerals of earth. However, it isn’t just the minerals that make the makeup unique; the process through which the minerals are finely ground is just as important, because it is the light, airy “feel” of a good mineral makeup, its amazing covering power and the fact that it doesn’t clog pores that make it the most popular cosmetic of the new millennium.
Genuine mineral makeup products are free from preservatives, artificial colors, talc, oils, fragrances and other skin irritants. They don’t use fillers or binders and are virtually weightless. Such products remain true to the original concept of providing natural makeup while managing to provide adjustable coverage from light to full.
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