More women are becoming conscious of the ingredients in their makeup. Eyes are opening about the toxic contents of conventional beauty products. Most commercial cosmetics are loaded with synthetic ingredients, which mimic hormones and cause a plethora of diseases. Because of this, the trend today is moving toward the use of organic cosmetics. Organic cosmetics can still provide the benefit of looking great without the risk. One such product gaining increased momentum is organic foundation. How do you know which one is right for you and what ingredients should you look for?
What is Organic Foundation?
Most women use foundation to even their skin tones and cover up problem areas, such as redness, acne, or age spots. Foundation is also known as base and creates a smooth look for which powder and blush can easily adhere to. Conventional foundations contain chemicals known to cause disease and should be avoided. As an alternative, organic foundation is available and performs the same function as regular foundation but with none of the health risks. Organic foundation is usually certified organic by a number of assorted agencies, such as the USDA (United States Department of Agriculture), ACE (Australian Certified Organic) and the QAI (Quality Assurance International) to name a few. If a product is certified organic, it is pesticide and insecticide free and contains ingredients made from nature. Some excellent natural foundations are not certified organic. This is a good option but be sure to check the ingredient label for any synthetic ingredients. If it contains something you cannot identify or pronounce, it's a good idea to skip it.
Which Organic Foundation is Right For Me?
When you make the decision to switch your makeup to organic, how do you know which foundation to choose? If you do your research, you'll find there are hundreds of brands available. It can get confusing trying to decide between brands. First off, you must look at the ingredient labels. The best organic foundations might contain one, some, or all of these ingredients:
- Natural oils, such as almond or rice bran
- Kosher Vegetable Glycerin
- Kaolin Clay
- Aloe Vera Juice
- Fruit or Vegetable Pigments
- Vitamin E and C
- Zinc Oxide
All of the ingredients listed above have a specific purpose in the formulation. For example, the natural oils moisturize the skin and the zinc oxide adds a sun protection factor (spf).
Once you've found the brand you like, the next step is selecting the type of foundation. They are usually available in three forms and in different coverages. Liquid and cream formulas are best for dry or combination skin. Choose a powder if you have excessively oily skin. Some brands have cream-to-powder styles ideal for all skin types. After you select the form, next up is color selection. This can be a bit challenging, especially if you are purchasing the foundation online. Many websites offer a sample size for a few dollars so you can try it out. If you're buying it in a department store, the sales person or makeup artist can be very helpful in assisting you to choose the right shade. Otherwise, here are some tips on how to select the right color to match your skin tone:
- It's always better to go a shade lighter than you need instead of trying to match your shade, which may darken over time.
- If possible, try on a bit of the foundation and keep it on for at least 30 minutes then check in both natural sunlight and indoor lighting to see how it works.
- You can also try your foundation on your jawline to be able to tell if there is a difference in color. But a true match is when it disappears on your skin.
- The correct shade should literally disappear into the skin and blend with the skin tone of the neck rather than the face.
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