Loreal's famous advertising slogan - "Because you're worth it!" revolutionized the cosmetics industry. Women started believing that spending a little more on products that treated their skin well was a worthwhile investment.
With their promise of quality products, that do deliver what they offer, L'Oreal has become a brand to contend with in the beauty products industry. Their line of mineral makeup has also become a huge hit in the market, with their loyal consumers switching over completely and roping in new customers too. It's not just talk, though; L'Oreal's mineral makeup range is proving to be as effective as they claim it is.
Mineral makeup is being announced as the next big thing in cosmetics. Since it is natural, lightweight and free from chemical preservatives and additives, many women have switched to using mineral products exclusively. The sheer coverage provided by mineral makeup, especially foundation, is hugely popular with women of all ages. I think by now, just about everyone is tired of dealing with the problems that affect their skin with the consistent use of chemical products!
Mineral Beauty Products by L'Oreal
The company sells products under several product lines like True Match and Studio Secrets. Their mineral makeup line has been launched under the proprietary brand name "Bare Naturale". The range of liquid mineral foundation is especially noteworthy. The foundation is available in a variety of colors to suit every skin tone, ranging from Ivory, Beige to Tan hues.
The mineral foundation is an excellent choice for all skin types, even people with sensitive, easily irritated skin. The foundation is lightweight, creamy-textured and completely oil-free. It provides a light, even coverage that makes your skin look smooth and unblemished. The best part is that it is made of pure, natural ingredients, so it does not cause any rashes or acne, like most chemical based cosmetics do.
The makeup line contains Vitamin B5 and aloe vera, which help to keep your skin supple and fresh. The non-greasy texture of the product also makes skin look less oily and controls sweat production too.
The ability of mineral products to act as a natural sunscreen is also a huge factor contributing to their popularity. SPF 15 helps protect your skin from the harmful rays of the sun. The sun's UV rays can cause effects like premature aging, wrinkles and dark spots, which are prevented by using an effective sunblock. The fact that mineral makeup contains natural sunscreens cuts out the need to use a separate sun protection product.
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