Almay

Almay is a company that believes in naturally beautiful skin. They are a revolutionary company that is constantly changing the face of beauty. Learn more about Almay’s approach to beauty below:

Almay’s History

Fanny May Woititz had delicate skin. It was 1930, and cosmetics were heavy and thick, made with strong pigments and powerful chemicals, too harsh for Fanny May’s complexion.

Her husband Alfred was a professional chemist, and a relentless tinkerer. He started experimenting with his wife’s makeup, testing and trying to figure out which ingredients were irritants.

He enlisted a renowned dermatologist, Dr. Marion Sulzberger, to help with the experiments. Together they devised a formula for cosmetics that were pure and gentle enough for Fanny May to use every day.

Need meets invention, and beautiful things happen. Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 to manufacture their new, gentler cosmetics for women everywhere.

Hypo-Allergenic

Fewer than 500 ingredients of the 10,000 available for use in cosmetics meet Almay’s performance standard for superior performance without irritation. New ingredients and technologies are stringently tested before they may be used by Almay.