Shiseido

Shiseido is a company that focuses on traditional Japanese beauty and makes it modern and creative. Learn more about the Shiseido makeup line below:

Shiseido’s Ideals

Corporate Mission
We aim to identify new, richer sources of value and use them to create beauty in the lives and culture of those we serve.

Criteria for Corporate Activity

1. We seek to bring joy to our customers
2. We are concerned with results, not procedures.
3. We share frankly with each other our real priorities.
4. We give free rein to our thought and boldly challenge conventional wisdom.
5. We act in the spirit of thankfulness.

Shiseido’s Ways

With our Customers-
Through the creation of true value and exceptional quality, we strive to help our customers realize their dreams of beauty, well-being and happiness.

With out Business Partners-
Joining forces with partners who share our aims, we act in a spirit of sincere cooperation and mutual assistance.

With our Shareholders-
We aim to win the support of our shareholders by retaining earnings for future investments and paying dividends which come from sound business results, and to uphold their trust throughout transparent management practice.

With our Employees-
The individuals who make up our work force- in all their diversity and creativity-are our most valuable corporate asset. We strive to promote their professional development and to evaluate them fairly. We recognize the importance of their personal satisfaction and well-being, and seek to grow together with them.