Makeup doesn’t have to be confusing- finding and purchasing the best foundation is simple once you have a very basic knowledge of foundation formulas and how each one works. Powders, creams, and liquids- each type of foundation has a purpose and can look professionally applied when the right tricks are implemented.
Choosing the right brand of foundation can be daunting. Contrary to popular belief, the best foundation makeup isn’t necessarily the most expensive. Drugstore makeup brands typically contain the same ingredients that the higher-end cosmetics use. One brand of foundation may work perfectly for one person, while that same brand will fail miserably for another individual.

The success of a foundation, as with any type of makeup, hinges on many factors. Skin type, coloring, texture, tone, and the wearer’s age are all things to keep in mind when picking out a foundation. Trial and error, along with experimentation is the only perfect way to find the best foundation for you. This method can get expensive, so your best bet is to find free samples, request a quickie makeover from a department store makeup counter, or borrow from friends and family. Reading reviews on the internet and in magazines can help narrow down your decision, as well.
Foundation makeup is found in three different either loose in a small jar, or packed firm into a cake and sold in a compact. Powder is the best foundation for those with oily skin, or if you need a very sheer coverage. Powdered foundation is relatively simple to apply. Dip a large, bushy cosmetic brush or powder puff applicator into the powder, than tap it against the edge of the jar or compact to remove any excess foundation. Blend the powder over your entire face, repeating the step until the foundation is completely applied.
Liquid foundation is sold in a jar, dispensed in either a pump-action spout or poured directly out of the mouth of the jar. Liquid formulas are the best foundation if you prefer a heavier, more substantial coverage. Liquids are the perfect choice if your skin is dry, as the liquid will not only even skin tone, but moisturize as well. Applying a liquid foundation is a bit trickier than applying powdered formulas. To start, simply pour or pump a nickel-sized spot of foundation onto a cosmetic sponge. Dot the formula onto your forehead, chin, the bridge of your nose, and each cheek. Using short, light brushing motions, blend the foundation across your entire face.