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Monday, 22 August 2011

Laura Mercier

Laura’s Philosphy

Laura Mercier's philosophy is simple. Making your skin look perfect is the first and most important thing you can do to achieve a truly great look. The key is to enhance your natural beauty - accentuate the positive.

Laura’s History
Raised in Provence, Laura Mercier began her training at age 17 when she entered painting school in Paris. After deciding to shift her talents from the canvas to the face, Mercier attended the Carita School where she specialized in makeup application. Subsequently, she was asked to represent the school as a makeup artist and instructor. Before long she began working closely with Thibault Vabre, a well-known French makeup artist.

In 1985, Laura Mercier moved to New York when she was asked to join the team to launch American Elle. She immediately began working on advertising campaigns for Bergdorf Goodman, Bloomingdale's, and Clairol, as well as editorial spreads for magazines including Elle, Vanity Fair, Glamour, and Seventeen. While working with clients such as L'Oreal, Maybelline, Victoria's Secret, Gap, Banana Republic and many other cosmetic and clothing companies, Mercier began working with Madonna on her looks for print, television and film. Subsequently, Mercier entered into a four-year contract with Elizabeth Arden designing the makeup looks for all of their advertising campaigns and she also worked with Chanel on the company's beauty advertising campaigns in France.

In 1996, Mercier developed her own line to benefit women of all ages and skin types. She personally created the colors to satisfy the needs of her clients, based on a classic and always-current palette, rather than seasonal trends only. The line, now in its ninth year, is available in 400 stores in 21 countries and has expanded to include skincare, bath and body and fragrance lines. Mercier makes national and international public appearances throughout the year at stores including Neiman Marcus, Henri Bendel, Bergdorf Goodman, and selected Saks Fifth Avenue and Nordstrom stores.

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