Elizabeth Arden
Elizabeth Arden has long been a true innovative company that works with all types of beauty products, but specializes in fragrances. Read below to learn more about Elizabeth Arden and her products.
Elizabeth Arden was a woman ahead of her time - a true pioneer in the way she approached life and business, not to mention the field of beauty. She was a creative visionary and an equally smart businesswoman who had the drive to make her dreams come true
Elizabeth Arden, Inc. is a global prestige beauty products company with an impressive portfolio of prestige beauty brands. Our extensive brand portfolio includes the top ranked fragrance brands, Red Door, Red Door Revealed, Elizabeth Arden 5th avenue, Elizabeth Arden Green Tea, and the most recent launch Elizabeth Arden Provocative Woman; curious Britney Spears™ and fantasy Britney Spears™; The House of Taylor Collection featuring Elizabeth Taylor's White Diamonds, a perennial bestseller, and Passion and other classic fragrances such as: White Shoulders, Halston, Halston Z-14, which was rejuvenated this year with spokesperson Jeffrey Gordon, Geoffrey Beene's Grey Flannel, PS Fine Cologne for Men, GANT Adventure, Design and Wings. Our portfolio also includes the skin care brands Ceramide, Eight Hour Cream and PREVAGE™ anti-aging treatment and the Elizabeth Arden color cosmetics line, including Color Intrigue.
We are thrilled with the success we have had with our global spokesperson, Catherine Zeta-Jones, to reinforce the Elizabeth Arden name and contemporize the brand globally. We plan to utilize Catherine more significantly and to increase our advertising and brand development activities to support and grow our brands across all categories. We are also very proud of our success with curious Britney Spears™, the first in the Britney Spears fragrance franchise. This launch broke records around the globe and took the industry by storm.
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